Microsoft Tech Day was not only about artificial intelligence (AI), app development and cyber security, it was also an amazing opportunity for the }exghts team to showcase our portfolio and tell our story – build the right .thing 

Microsoft Tech Day reunites year by year important leaders of the hi-tech industry that bring into the spotlight the trends that define the evolution of the Romanian economic environment: innovation through technology and digital transformation.  

At the event, that took place at the Palace of Parliament in Bucharest, Microsoft was able to unify business community, IT professionals and several specialized speakers in software development, security, cloud architecture that explored new technologies. 

}exghts was one of the handpicked exhibitors at the event. We were delighted to share with attendees that the future is all about data, digital added value, human interaction with technology and customer experience. 

„First of all it was an amazing location, Microsoft was able to bring decision makers and IT professionals to one place.  For }exghts it was a perfect combination. On the one hand we could show our deep technical skills and on the other hand we discussed with business decision makers the value of our solutions and the experience we create. We simply build the right thing” (Armand Sullot, CEO at }exghts) 

„I felt inspired by the speakers and impressed by the innovations presented by all exponent partners. It was a reassuring to discover that our message is resonating with the attendants that visited our stand: “experience must be central to all new product and services design”. Businesses must use data insights to identify ways to improve employees, partners and customers experiences in their day to day interaction. The fastest way to offer that enriched experience is to understand their journey and use the latest technological components to build the right tool that enables them to excel”. (Petrișor Dima, Product & Services Director, }exghts). 

„I loved both the presentations and the networking part of the event. Starting with the inspiring keynotes, followed by some interesting technical presentations, I learned about some new aspects regarding DevOps with Azure, or new AI services like Azure Form Recognizer. Interacting with the people that visited our stand I was surprised and happy to see how many of them were interested in moving to the cloud”. (Marian Filipovici, software developer, }exghts) 

The event started with a welcome note from Violeta Luca – General Manager, Microsoft Romania, that spoke about local opportunities and perspectives in digital transformation, about human innovation and processes. In a metaphorical way she described Microsoft people as violin makers who create instruments that are the link between talents and the world, empowering everyone to realize his true potential. 

 On his first visit to Romania, Brad Smith – Microsoft President and one of the most important ambassadors of the technology industry, had an inspiring keynote about how technology and AI will impact the dynamics of the business and work environment. He also pointed the importance of the ethics and responsibility in using AI for good causes: AI for Earth, AI for Accessibility, AI for humanitarian actions, AI for cultural heritage. Smith made a broad parallel between cars and artificial intelligence: AI will reshape society like the combustion engine did (131 years ago) and carried us through the range emerging AI jobs: next gen architect, facial recognition specialist, trainer for autonomous cars, IoT data analyst etc. Smith is also the author of one of the most discussed books on this year’s technology:  “Tools and Weapons: The Promise and the Peril of the Digital Age “. 

Also Daniel Rusen, Marketing & Operations Director, Microsoft Romania, had a session on the opportunities offered by Microsoft AI and innovative digital solutions that respond to current needs and main challenges encountered by companies. 

The second part of the conference was structured on three tracks reflecting the main technological trends: Application Development, Data & AI, Security & Management. Hi-tech specialists from Microsoft customers and partners held applied sessions and solutions for the main challenges in the digital transformation area.