Organizations with a clear employee branding can turn their people into powerful ambassadors. And that is because the most trustworthy brand supporters are own people, as well as satisfied customers, suppliers, and business partners. A brand is built on their }experience and how they communicate that forward. So, a strong corporate branding starts with employee branding.
Generally, employees display very low brand engagement on social media, in many situations not following or “liking” the company’s pages on social media sites like Facebook, Twitter, LinkedIn and Instagram. But this can be changed through employee branding.
The objective aim is to be able to guide or shape employee behavior so that the people who work for the company can effectively and creatively project the brand identity of the organization through their work behavior as well as their public and social media behavior. The employees are the only ones with actual internal experience about a company, they know best what is happening behind the scenes. So, they are the only ones who can directly influence.
The branding should start from the interior before it goes out in the world. And a unitary visual identity is the first step.
For instance, the corporate desktop and phone wallpaper makes work environments look and feel more professional. The corporate desktop wallpaper is a staple for a lot of office spaces and workplaces. This is because this communication tool allows for effective, efficient, and immediate communication without disrupting work processes. It also promotes your company’s image, reiterates the company’s mission, vision and values, prevents employees from using inappropriate images and gives the workplace a standard look. And more than that, it informs and keeps employees up to date with important and relevant information.
The corporate identity helps the company to be viewed less as an economical company and more like a person with individual characteristic. This creates sympathy with potential customers and regarding the public social impression also. The priority should be that all members of the company are part of the corporate identity to create a unified picture of the company’s verbal and nonverbal communication.
According to researchers, employees have on average 10 times more connections on every social media channel than what the brand can reach in own channels. So, employees are the key to our success and reach, much thanks to social media.