Liliana has 13 years’ experience in marketing, advertising and digital strategy, although she never dreamed to become a marketer. In the beginning of her career she worked for several publishing houses and publications as a PR&Media Specialist, Marketing Specialist and Sales Consultant. She soon became a leader and in her field and has various executive jobs: Commercial and Marketing Manager, Account Executive, Marketing Director, Managing Partner and Head of the Marketing for real estate projects.
After all her professional journey in marketing world, she realized that every industry has its challenges. Now she simply loves marketing.
She sees herself as a Jedi digital marketer, her role at }exghts being to help the team win the games with strategy and agility in order to have the greatest possible impact through the customer’s journey. At }exghts we focus on tailored digital journeys, using the right data, technology, skills and knowledge, so she pays continuous attention to marketing fundamentals and good design that enhances agility. She believes that simplicity is essential in every marketing strategy.
Interests: music, traveling, painting and reading