Imagine. Imagine you’re in a huge train station, with people running to and from in all directions. You’re waiting for someone, but you don’t know the platform she’s coming to. There’s chaos all around you. And No. You don’t have a phone. All you know is that you must find her as soon as possible. Or make her find you. But how do you grab attention to yourself from the crowd? Well, doing exactly the opposite of others. Stop. Stay still. She’ll find YOU. Just imagine…
If you want to get everyone’s attention, get out of the crowd! If you want the world to listen to your speech, dare to be different. The first 30 seconds are crucial. In both online and live speeches.
But how can you do this?
- Be controversial. Challenge the audience with a statement to raise eyebrows.
- Ask rhetorical questions and stimulate the audience to think and find own answers.
- Make people imagine a certain situation. The word “imagine” has the power to write a story in the mind of the public. Design your speech as a story and make them curious about the moral it bears within.
- Use powerful, motivational quotes from famous personalities or movies that you can translate into your own speech.
- Don’t bore your audience with many and unnecessary details. Dare to be funny. Self-ironic, even. Make the audience laugh and you’ll reach their hearts.
The end of the speech is as important as the beginning. Make it memorable and the audience is going to remember your name too.
So, if you want to sell a fire extinguisher. Light the fire first.